Louisiana’s Online Sports Betting Debut Outperforms New York

SBNY » Louisiana’s Online Sports Betting Debut Outperforms New York

GeoComply’s data shows that Louisiana has had an exciting opening weekend to online sports betting following its release on January 28.

Within the first 36 hours, more than 3.6% of Louisiana’s adult population had placed at least one bet online through legal gambling sites which are significantly higher than New York’s opening weekend per capita.

Louisiana sports map

Just over a week after New York’s highly anticipated sports betting launch, GeoComply data shows the state continues its remarkable start. More than one million accounts been created across five authorized sportsbooks and action is not slowing down

The report shows that 70% of GeoComply’s volumes occurred within the southeastern section, encompassing Baton Rouge and New Orleans.

Since the launch of mobile sports betting in New York just over one week ago, more than 1 million accounts have been created across five authorized bookmakers.

Geolocation Checks in New York, the First 30 Minutes

Geolocation Checks in New York, the First 30 Minutes

The GeoComply team was not disappointed with the initial data from Louisiana. “The Super Bowl is likely to be huge,” said Senior Vice President of Marketing and Analytics, Chad Kornett after analyzing Saturday’s betting patterns.” You’ve got Joe Burrow playing in his first-ever NFL game on Sunday – that’ll make for some interesting fireworks!”

Geolocation Checks in Louisiana, NFL Sunday

Geolocation Checks in Louisiana, NFL Sunday

There were some unexpected findings in the GeoComply data. For example, it seems that bettors from neighboring states tend not to move into Louisiana as much when they have access to brick-and-mortar casinos.

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