New York Yankees Reign as Most Googled MLB Team Across 16 States; St. Louis Cardinals Follow Closely in Second Place
- New York Yankees named the most searched MLB team, topping Google inquiries in 16 states.
- St. Louis Cardinals ranks second as the most searched MLB team, being most popular in Missouri, Arkansas and Illinois among others.
- The Atlanta Braves and Boston Red Sox are locked in a tight race for third place, each capturing the hearts of five states.
Major League Baseball is finally back, and as the season gets under way, we decided to see which teams are winning off the field, in the ultra-competitive world of Google searches. So we analyzed the number of Google searches that each MLB team receives in each US state, to determine which MLB teams generated the most interest online over the last year.
Leading the charge with a mighty swing is the iconic New York Yankees: Whose popularity reigns supreme in a whopping 16 states. The state searching for the Yankees the most is New York, which searches for the team a whopping 3.6 million times a month. Other states that search for the Yankees the most include New Jersey with 1.5 million searches and Florida with 788K searches.
A bit far behind, but still taking second place, are the beloved St. Louis Cardinals. The six states that search for the team the most include: Missouri, Arkansas, Illinois, Indiana, Iowa and Oklahoma. The Cardinals are most Googled in Missouri, where they receive an impressive 1.6 million searches a month.
The Atlanta Braves and Boston Red Sox are locked in a tight race for third place, each capturing the hearts of five states. Braves were most Googled by their residents in Georgia with 1.2 million searches every month and Red Sox by Massachusetts with 1.3 million searches per month.
Seattle Mariners Lead Google Searches in Four States, Including Washington and Oregon
Seattle Mariners follow closely with most Googled searches in four states, namely, Alaska, Idaho, Washington, Oregon. The Mariners had the most Google searches in Washington and Oregon with 1 million and 97K, respectively.
Further down the list, we see the Minnesota Twins making a splash with three states: Minnesota, North Dakota, South Dakota, while the Colorado Rockies slide into the seventh place with two: Colorado and Wyoming
The Arizona Diamondbacks, Baltimore Orioles, Cincinnati Reds, Cleveland Guardians, Detroit Tigers, Houston Astros, Kansas City Royals, San Francisco Giants, and Washington Nationals, all rank as the most Googled teams in one state each.
It is generally a safe assumption to expect that states with MLB franchises would have a higher interest in their respective home teams. However, while this presumption proved to be accurate in some states, it was unfounded in others. Florida is home to Miami Marlins and the Tampa Bay Rays, but the most googled MLB team there was the New York Yankees, while St. Louis Cardinals overshadowed Chicago Cubs and Chicago White Sox in Illinois
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Teams that don’t top the search rankings in any states include Chicago Cubs, Chicago White Sox, Los Angeles Dodgers, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, New York Mets, Oakland Athletics, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, Tampa Bay Rays, Texas Rangers, and Toronto Blue Jays.
Most Favorite MLB Teams 2023
| Team | Number of states searching for this team the most | States |
|---|---|---|
| New York Yankees | 16 | Utah, Virginia, West Virginia, Pennsylvania, North Carolina, New York, Connecticut, Delaware, Florida, Hawaii, Louisiana, Montana, Nebraska, Nevada, New Jersey, New Mexico, |
| St. Louis Cardinals | 6 | Arkansas, Illinois, Indiana, Iowa, Missouri, Oklahoma |
| Atlanta Braves | 5 | Alabama, Georgia, Mississippi, South Carolina, Tennessee |
| Boston Red Sox | 5 | Maine, Massachusetts, New Hampshire, Rhode Island, Vermont |
| Seattle Mariners | 4 | Alaska, Idaho, Washington, Oregon |
| Minnesota Twins | 3 | Minnesota, North Dakota, South Dakota |
| Colorado Rockies | 2 | Colorado, Wyoming |
| Arizona Diamondbacks | 1 | Arizona |
| Baltimore Orioles | 1 | Maryland |
| Cincinnati Reds | 1 | Kentucky |
| Cleveland Guardians | 1 | Ohio |
| Detroit Tigers | 1 | Michigan |
| Houston Astros | 1 | Texas |
| Kansas City Royals | 1 | Kansas |
| San Francisco Giants | 1 | California |
| Washington Nationals | 1 | District of Columbia |
Methodology
Google’s Keyword Planner was used to find which of the 30 MLB teams were most searched in each state. This included searches for the team’s full name as well as their commonly related keywords such as ‘diamondbacks’ ‘dbacks’ ‘co rockies’ etc.
